The real history of original italian Nutella®

The history of Nutella® is an inspiring tale of love and passion combined with the meticulous selection and processing of the finest raw materials to create a unique and incomparable product. So now lots and lots of families around the globe start their days off with a spread&smile at breakfast time.

1946
Originally, Nutella® was a smart solution to a tricky problem: the shortage of cocoa supplies following World War Two.
Pietro Ferrero, a pastry maker from Piedmont in Italy, ingeniously created a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. He shaped it into a loaf that could be sliced and served on bread and he named it ‘Giandujot’ after a famous local carnival character at the time. On May 14th 1946 the Ferrero Company was officially founded.

1951
Once upon a time… there was a fantastic idea!
The delicious ‘Giandujot’ paste was transformed into a new product that could be easily spread on bread; it was called SuperCrema (the precursor to Nutella®).

1964
The creation of the world’s favourite spread.
Pietro Ferrero’s son, Michele applied his innovative genius and, by trial and error, he improved the recipe and created the first-ever jar of a new hazelnut and cocoa cream which was, however, still without a name. So he put his creative hat on again and invented the perfect solution for the world’s most famous spread: ‘Nutella®.

1965
Nutella®’s iconic jar was created.
Nutella® reached Germany and the Germans immediately fell in love with the delicious spread. The newly-designed jars with the unmistakable iconic design were also well acclaimed with a great success.

1966
Oh là là ! Nutella® arrives in France
Nutella® expands further into Europe and is launched on the French market with great success.

1978
A success that knows no boundaries.
After having conquered Europe, Nutella® embarked in Australia and the first Nutella® production plant outside Europe was opened in Lithgow, near Sydney.

1996
Nutella® France: 30 years of optimism and works of art
Nutella® organized the mega “Generation Nutella®” event in Paris in the picturesque setting of the Carousel du Louvre: an exhibition of works created between 1966 and 1996 by artists in their thirties who grew up having having breakfast with bread, Nutella® and big names in art like Decouflé, Paco Rabanne and Wolinski.

2005
A champion breakfast with Nutella®
On May 29th, 27.854 people gathered at Gelserkirchen, in Germany, to participate in the Largest Continental Breakfast Ever with Nutella®; it was such a great event that it entered the Guinness Book of Records!

2007
The creation of World Nutella® Day
Sara Rosso, an Italo-American blogger and Nutella® lover, decided to dedicate one day of the year to her favourite spread: so, on February 5th 2007, all Nutella® lovers were called to unite. Since then, World Nutella® Day «became a way to celebrate it and also an introduction for a lot of people to try Nutella® for the first time» (S. Rosso).

2011
A passion to be shared
The era of the social network has arrived and the internet becomes the place to share interests and talk about passions. The global Facebook page dedicated to Nutella® reaches 10 million fans, after 1 year of official management from Ferrero.

2014
A party to celebrate half a century of great memories
To celebrate Nutella®’s fiftieth birthday we created nutellastories.com where Nutella® lovers shared 76,400 stories, happy memories and unforgettable moments in the company of the famous jar. But this birthday deserved to be celebrated in style so we organized a global event in 10 countries from New York to Dubai, Naples and Paris. It was such a special anniversary that Italy even issued a commemorative stamp!

2015
30 million friends
Nutella® always wishes ‘Good Morning’ to millions of people worldwide, both from breakfast tables and from digital screens. At the start of every day Facebook brings a smile to an international community of 30 million fans: a really exciting milestone!

2017
The first Nutella® Cafe
Starting on May, 31st Ferrero opened in Chicago its first owned and operated restaurant: the Nutella® Cafe! It’s a special place where all Nutella® fans can live and enjoy a unique experience from the moment they step into the space, choosing from a wide variety of menu items, with all-day dishes and to-go options designed to take your taste experience to new and delicious heights.

Thanks to: nutella.com